How did Digicel get here is beyond me. They recently had this great ad running on television, the one with Sherry Ann Dyal and Henry Rodney. That was a super nice one, the music was catchy, the coloring excellent, apart from casting Rodney in the video, it was flawless. Why they’re no longer showing it is beyond me. However they’ve replaced that one with a comical, utterly ridiculous and pure nonsense of an ad featuring three jackasses in the form women parading their ‘Pre-paid bundle plan”.
Just when you get tired of freaking Radika all over the fucking place and you think nothing can be more annoying to the ear (except Charmaine Blackman and DJ Stress of course) here comes Digicel to spoil the moment by unleashing this on the Guyanese people. This wasn’t just mildly annoying and obnoxious like so many other people – this was obnoxious and stupid in a different and worse way and I can’t help but think that the people who came up with this idea, just talked for the sake for talking…a classic case of Diarrhea of the mouth; constipation of the ideas.
Instead of appealing for a license for international services, Digicel should be appealing for some creative people over there, their marketing team is beginning to get it wrong and it’s time for some fresh ideas in your ad’s. Your graphic artists (not just the local ones) are becoming stale and there is nothing creative about the print ad’s being produced either. Has the brain drain spread to you guys as well that you have artists without proper mental and creative faculties that they can’t make diverse ads? They’re suddenly appearing to be as useful as a windshield wiper on a goat's ass…yea, it’s that freaking bad.
Do us all a huge fucking favor and get those pre-paid asses off the blasted television and radio!!!
1 comment:
Agreed! And too much creolese too! I guess they want to try and look Guyanese but they are trying too hard...
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